strategic intent
Last 2 weeks, I had a great opportunity to attend a course on Business Evaluation. It's partly because of my current role that I need to assess business whether or not we should invest in it, profitable or not, etc. It all comes down to "Strategic Intent". It's what you want from it. When only I thought it's difficult and complicated, it's actually not at all. Company A produces 500 barrels and sells it for $5 million, company B produces 800 barrels and sells it for $20 million. Your strategic intent - grow more volume. Not that complicated, choose company B. Everything comes down to your intention, strategic intent. Choosing between black shoe or blue shoe, your intention? Comfort or style. Bottom line, set your strategic intention and go for it!